Built from inside the industry.
Our story
The platform was built because beauty professionals, students, and fashion talent deserved a platform built specifically for their world — not adapted from generic booking software. Sif's Gold is named for Sif, the Norse goddess associated with gold, harvest, and abundance. The platform is built from Minneapolis, Minnesota.
Mission
A platform where every role in beauty and fashion has a home. Where a cosmetology student and a runway producer can both find exactly what they need, in one place.
Values
Built for Everyone
Gender balance, all disciplines, and all career stages — designed so the whole industry can show up as they are.
Data Owned By You
Your client records, your formulas, and your business data belong to you — not locked behind someone else’s dashboard.
Community First
Not an algorithm-driven feed — a genuine professional community built around real relationships and craft.
Honest Revenue
The platform helps you earn more, not less — with transparent economics that respect how you actually work.
Team
Sif's Gold is a founder-led company.